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The Strategic Plan is the result
of a systematic process of reflection destined to
identify, classify and to make hierarchical the
concrete problems that confronts the business from
the perspective that supports the upper conduction
of the organization and its auxiliary group.
The Strategic Planning is a suitable tool to establish
correspondence among the identifying problems and
its causes, the objectives predicted to surpass
them and the strategic bets that organize the action
to reach the pursued results.
The Strategic Planning establishes a process of
analysis of the necessary operations to reach the
business objectives and the feasibility to achieve
them.
In a context as the present one, a strategic planning
well defined is constituted in a powerful criterion
for the assignment of resources and the institutional
management, as that identifies clearly the results
to reach, the products that contribute to it and
the necessary resources to reach them, reducing
the discretionality and the routine of its design
and enabling a rational evaluation of results and
performance.
The clarity of definition of the results supposes
a feasibility analysis process where the fortresses
and weaknesses of the business are established,
the conditions and a clear design of its operations
that made it susceptible of monitoring and evaluation,
therefore, it can be measured in a quantitative
way as well as based in qualitative standards.
The development of Strategic Plans involves the
following phases:
# External and Internal
Analysis – F.O.D.A.
# Establishment of Objectives and Goals.
# Strategies Development.
# Control tools design.
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